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New iPhones: why is Apple’s pricing the same in pounds and dollars?

New products have same price in both currencies, suggesting Apple is taking advantage of British customers acceptance of price hikes since the EU ReferendumTuesdays announced by Apple onstage has the same price in pounds and dollars, from the cheapest Apple TV 149 or $149 to the most expensive

The iPhone X reveals why Tim Cook was so mad about Palm

At the unveiling of Apple’s new flagship smartphone yesterday, the iPhone X, CEO Tim Cook said it was something the company’s staff had been working on for a decade. The new premium handset with its edge-to-edge display (minus one unfortunate top notch) does away with the physical home button

The $1,000 iPhone X is Apple’s ultimate tech folly

The thousand-dollar iPhone X: More expensive than a Macbook.Image: AppleThere's a certain kind of person who will happily drop $999 (or $1,149 for the 256GB version, all before tax) on the Apple iPhone X when it launches Nov. 3. You probably know at least one of them; some of

And now the names of Apples new iPhones look to have leaked

We are but days away from the event of the Apple calendar year when the company pulls the curtain up on new iPhone models. And yet the leaks keep coming. The latest juicy tidbit is what looks to be the official names of the three models Apple is rumored

Do not fall for Apple’s iPhone Upgrade Program

Image: Bob Al-Greene/MashableWhat is the best way to pay for a $1,200 iPhone? For many, the answer will be Apple's official monthly installment plan. Just sign on the dotted line and shell out cash to the world's wealthiest company every single month. Though the iPhone Upgrade Program is ostensibly

Everything we expect to see at Apple’s big iPhone 8 reveal

Image: Justin Sullivan/Getty ImagesApple's next iPhones are almost here. We're just days away from what will be Apple's most anticipated reveal in recent memory. On Tuesday morning, CEO Tim Cook will take the stage at the company's Steve Jobs Theatre in Cupertino and show off three new iPhones.  We'll

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